Using Wago
Templates
Quick replies and Meta templates — writing, submitting, syncing and sending them.
Templates live in Settings → Templates. There are two kinds, kept in one list because everything that sends one treats them the same way.
| Quick reply (local) | WhatsApp template | |
|---|---|---|
| Reviewed by Meta | No — usable at once | Yes, before it can be sent |
| Reaches someone outside 24 hours | No — it waits until they write | Yes — the only thing that does |
| Good for | Canned answers your team and workflows reuse | Order updates, reminders, offers, codes, campaigns |
Writing a WhatsApp template
The editor holds everything Meta allows, and checks it the way Meta will before anything is submitted.
- Category — Marketing, Utility or Authentication. Meta prices and reviews them differently.
- Header — none, a line of text (with one variable), an image, a video, a PDF, or a location.
- Body — the message, with variables written
{{1}},{{2}}… Give an example for each; Meta's reviewers read the examples. - Footer — a short line under the body.
- Buttons — quick replies, a website link (optionally ending in a
{{1}}), a call button, or copy offer code. - Authentication templates add the security notice, a code expiry and a copy-code button.
Submitting for review
Save a template as a draft, or tick submit for review to send it to Meta straight away. A template is only listed as pending once Meta has actually accepted the submission, so the list never shows a review that is not happening.
Its status then follows Meta's decision on its own, usually within minutes:
| Status | Meaning |
|---|---|
draft | Saved here, not sent to Meta yet. |
pending | Meta is reviewing it. |
approved | Ready to send. |
rejected | Meta said no; their reason is shown on the template. |
paused / disabled | Meta stopped it, usually after poor feedback from recipients. |
removed | No longer at Meta. Kept here because a workflow may still point at it. |
Syncing from Meta
Sync WhatsApp brings in the templates your WhatsApp Business account already has, matched by
name and language. Quick replies are never touched, and a template missing at Meta is marked removed rather than deleted.
Where templates are sent from
- Conversations — the library button next to the reply box.
- Workflows — the Send a template step, with its variables filled from
{variables}. - Campaigns — one approved template to a whole audience. See Campaigns.
- The Send API — by id or by the name Meta approved. See Send API.
A quick reply is sent as an ordinary message — its buttons become reply buttons, its link a link button, its media a media message — and, like any ordinary message, it waits for the 24-hour window.