Get started
Introduction
What Wago is, and the four steps from signing in to your first answered message.
Wago is a console for the WhatsApp Business API. It connects to your own WhatsApp Business number and gives your team one place to work every conversation: a shared inbox, workflows that answer customers automatically, templates Meta approves, campaigns, a contact book and an API.
Quick start
From nothing to your first automatically answered message takes about ten minutes.
- Sign in. Create an account with your email and a password (we mail you a link to confirm the address), or continue with Google. The first time, an organization is created for you on the Free plan — no card, no trial clock.
- Connect your number. Open Settings → WhatsApp connection and press Connect with Facebook. Meta's own window lets you pick or create a WhatsApp Business account and number — or keep a number you already use in the WhatsApp Business app. Connecting WhatsApp has every option.
- Make a workflow main. Open Workflows, create one with a name and a description, design it, then choose Make this the main workflow. From then on it answers every message. See Workflows.
- Send yourself a message. Message the business number from your own phone. It appears in Conversations within a second or two, and the workflow replies.
Finding your way around
The console has an icon bar down the left. Hover an icon to see its name.
| Section | What it is for |
|---|---|
| Home | Your workspace at a glance — conversations, templates, knowledge, catalogue and workflows, your plan — and New conversation. |
| Conversations | The shared inbox — one thread per customer. More |
| Contacts | Everyone who has written in, plus anyone you import. More |
| Workflows | The automations that answer customers. More |
| Campaigns | One approved template sent to many people. More |
| Post Analysis | How messages perform: sent and received, delivery and read rates, failures, threads waiting on you and open windows. |
| Settings | Profile, organization, users, WhatsApp numbers, plan, templates, knowledge, catalogues, contacts, API keys, integrations — and a link back to these docs. |
A few words used everywhere
- Organization — your workspace. Its numbers, conversations, contacts and workflows are kept in a database of their own, separate from every other organization.
- The 24-hour window — WhatsApp lets a business send ordinary messages only within 24 hours of the customer's last message. Outside it, only an approved template is delivered. Wago keeps to this for you; see the window.
- Template — a message Meta has reviewed and approved. The only thing that reaches a customer who has not written in the last 24 hours. See Templates.
- Main workflow — the one workflow that answers every incoming message. Each number can also be given its own.