Account
Plans & billing
What each plan includes, top-ups, how usage is counted, and Meta’s own charges.
Wago has two plans, both paid once a year, and top-ups for anything beyond them. Everything is bought in Settings → Plan, which also shows what you have used.
The plans
| Free | Pro | |
|---|---|---|
| Price | ₹0 forever no card needed | ₹500 / month billed ₹6,000 a year |
| WhatsApp messages | 1,000 a year | 10,000 a year |
| AI input tokens | 100K a year | 1M a year |
| AI output tokens | 100K a year | 1M a year |
Both plans have the whole product — inbox, workflows, templates, campaigns, contacts, several numbers, the API. Only the allowances differ. A new organization starts on Free. You are reminded 7 days before a plan runs out.
What is counted
- Messages — every WhatsApp message Wago sends for you: a reply typed in the console, a workflow message, a campaign message, a send from the API. Messages customers send you are not counted.
- AI tokens — what AI steps read (input) and write (output). See How AI is counted.
Top-ups
When an allowance runs out, buy a top-up — on either plan, in any quantity, from Settings → Plan. At today's rates:
| Top-up | Rate | Works out to |
|---|---|---|
| WhatsApp messages | ₹50 per 1,000 messages | ₹0.05 a message |
| AI input tokens | ₹250 per 100K tokens | ₹2,500 per 1M tokens |
| AI output tokens | ₹500 per 100K tokens | ₹5,000 per 1M tokens |
- Top-ups are spent only after the plan's own allowance.
- They carry over renewals and upgrades — what you bought is never lost when the year turns.
- When both the allowance and the top-ups are used up, sends are refused with a clear message (the API
answers
402) until you top up or the plan renews.
The pricing page has a calculator for what a top-up would cost.
Meta's charges are separate
Bills
Every plan and top-up you buy is listed in Settings → Plan with a downloadable bill. Bills carry the billing address and GSTIN from Settings → Organization — fill those in before you buy if you need them on the bill.
Need more?
High volumes, many numbers, or pricing shaped to how you use it — talk to us and we will set up a plan for your organization.