Using Wago
Campaigns
Sending a template to many people, choosing who, and reading the reports.
A campaign sends one approved template to many people. Templates only, because a campaign reaches people who have not written in the last 24 hours, and outside that window a template is the only thing WhatsApp delivers.
Creating a campaign
- Open Campaigns and create one with a name and a description.
- Set it up: choose the audience, the approved template it sends, the WhatsApp number it goes from (the default number if you leave it), and when — now, or at a time you schedule.
- Check the live count of who will receive it, then Start.
Choosing the audience
An audience can mix any of these; anyone who appears twice is sent to once.
- Tags — contacts carrying any of the tags you pick.
- A category — every contact in it.
- People picked one by one from the contact book.
- A spreadsheet — upload an Excel or CSV file; it is read in your browser. People from a spreadsheet do not have to be in your contact book.
Checked before anything is paid for
When a campaign starts, its audience is frozen and screened:
- Numbers that cannot be phone numbers are refused.
- Duplicates are refused.
- People who have never written to you, or have been quiet for 180 days, are flagged but still sent to — only WhatsApp can say whether a number is reachable.
Starting, stopping, resuming
| Status | Meaning |
|---|---|
draft | Being set up. |
scheduled | Waiting for its start time. |
sending | Going out, a batch at a time. |
paused | You pressed Stop. What has gone has gone; the rest waits until you press Resume. |
sent | Everyone has been sent to. |
cancelled | You pressed Cancel; nobody still waiting is sent to. |
Reports
The tiles at the top of Campaigns show sent, delivered and failed — all time and this month — and what is running now, with a month-by-month table below. Each campaign records what happened to every person, and a failure is given a reason you can read (not on WhatsApp, blocked, rate-limited…); anything Meta does not explain stays as other rather than being guessed at.
PDF reports are built in your browser: an overview of every campaign, or one campaign with its setup, its totals and every recipient.